Partner Services
ABM Demand Generation Program
Account-based marketing (ABM) aimed at the accounts most ready to buy AI. We score a territory of up to 500 accounts on public signal and return the accounts worth working first: readiness tiers across the base, and a Sales Playbook for the top 25.
Built on Scout, our account-intelligence engine that reconciles account data, stakeholder input and shifting priorities.
- Duration10–12 days
- Pricing through your partners or on a call.
Start here if
You want a whole territory scored, and you have MDF or co-op budget to put behind the accounts that matter most.
What you get
A scored, tiered territory
Every account in the list scored on the same model (hiring signal, infrastructure build-out, AI stack activity, and public statements and filings) and banded into readiness tiers.
Top 25 Sales Playbooks
The highest-scoring accounts each get a playbook: the use case the signal points to, the evidence behind it, and the way into the conversation.
A mapping workshop
The scoring and the playbooks handed to your sales team in a working session.
Funded through your partner programs
Most OEM and vendor partner programs set aside market development funds (MDF) and co-op budgets for demand generation. An ABM program built on a scored territory is a natural use of them: the spend goes to the accounts with the strongest signal, and the top accounts come with the evidence behind their scores.
We shape the scope, the account list and the deliverables to fit your program's rules, so the work can be planned and reported against the fund.