BridgeTek brand center

Use the color logo on white and light grounds and the reverse logo on navy.

Keep half the b-tile's height clear on every side.

Use the mark alone where the space is square or small, such as favicons, app icons and avatars.

Start from the SVG files and scale the logo as one piece.

Keep the logo at least 20 px tall on screen and 0.25 in in print (open to review).

Recolor or outline the logo, or add shadows, glows or gradients.

Stretch, rotate or rearrange the b-tile and the wordmark.

Retype the wordmark in a font; use the files.

Place the logo on busy art, on photographs or on amber.

Draw the tagline or another name into the logo files. The tagline may sit beside or under the logo, outside its clear space.

Written exactly so, "Find it. Prove it. Ship it." Three sentences, each with its period.

Set in Albert Sans Bold, at half the logo's height (cap to baseline about a third of the b-tile), in navy on light grounds and white on navy. Never in amber.

Sign off with it, beside or under the logo outside its clear space, on a business card back, a deck's closing slide, a PDF's back page and the foot of a social post.

Never as a page's H1, and never in the same view as the hero line "Veteran data science for enterprise AI."

Only Richard Sexton, Casey DeCarlo, Anthony Racca, Josh Krasnegor, Tory Skyers, Shaun Applegate-Swanson, Mark Cicoria and Jason Larkin, and each only once the people kit clears them for the site.

Never Amy Lee or Jonathan Dinu.

Clients, audiences and anyone else are left out of the art. They are never invented.

Mark is always drawn with a closed mouth.

Faces are fully visible, with closed-mouth smiles.

Amber goes only in short strokes on a collar or a shoulder, never in hair or on a face.

Individuals get the blue wash; the gold wash is kept for group tableaux.

Vary pose, facing and framing from one scene to the next.

Make every image whole. Never crop a face, edit it and paste it back.

Words, letters, numbers, logos, product names or customer names.

Diagrams other than lines, shapes and arrows.

Bullets and markers in documents, decks and posts.

A node or the decision point on a drawing.

A verdict or recommendation in a report (Pursue / Defer), before the word.

A go / no-go milestone in a timeline or plan.

On navy, white or the light surface, always solid. On white, where its contrast is low, let its size, its place and the word beside it carry the meaning; never add an outline to make it stand out.

On screen 8 px as a bullet, 12 px inline before a label, 24 px as a node. Never under 8 px.

In print 2 mm as a bullet, 3 mm inline, 5 mm in a callout or verdict, 8 mm as a node.

The diamond spans the same share of its box as in Scout's icon (224 of 1,024 corner to corner).

Outline it, ring it, add a shadow or a gradient, or round its corners.

Recolor it, set it on amber, or stretch it.

Use it as a rating, a "featured" badge or a stand-in for the BridgeTek logo.

Cover: flat navy on the drawing grid; the white logo and the document code; a sky-blue mono eyebrow naming the kind; the title in Albert Sans on columns 1 to 7; a site drawing on 8 to 12; a title-block strip along the foot. Back page: the logo, the tagline and "© 2026 BridgeTek, Inc."

Running header from page 2: the color logo and the title over a hairline. Footer: a hairline over a mono line with the code, kind, BridgeTek and the page count.

Each section: a numbered blue mono label, then the heading in navy. No rule under a heading, in any color.

Tables: mono header row on the light surface over a navy rule, hairlines between rows, no fills and no vertical rules.

Cards and callouts: the light surface, a hairline outline and a 3 pt navy top rule. Square corners everywhere.

Lists: the solid amber diamond as the bullet. Steps: numbered balloons, navy, teal for Deliver.

Page 1: the cover with the AI opportunity index (the score out of 100) and the verdict, Pursue or Defer, after the diamond. Then a stat band, each figure with its source, and the executive summary.

Then contents, the company, ranked use cases with score bars, a deep dive, readiness, the market, the path (the three Method bays), next steps, sources and limits, and a navy back page.

Scores use the brand's own ramp: teal 70 and over, blue 55 to 69, amber 40 to 54 (a data color, open to review), gray under 40. The number is always printed. Never red.

Charts sit on a drawing sheet: navy frame, faint grid, blue bars or lines, a title that states the message, and a source line.

Internal: a navy strip across the top of every page reads INTERNAL · NOT FOR CUSTOMER DISTRIBUTION.

The cover gives the account, the verdict with the diamond and the index, and a drawing. Then the account, who to talk to (one card per role), the play by phase, battlecards, objections and answers, partner fit, and next steps.

Where price comes up, the answer is: Pricing through your partners or on a call.